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Appleton, WI

Photo: Wikipedia

Appleton, WI

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Demographics

Predominantly WhiteSimpson's Diversity Index: 36
Population74,873
Foreign Born3.1%
Population Density2,945people per mi²
Median Age36.9 yrs
Demographics Trajectory
StableSince 2010, this city has held a relatively stable population and racial composition.
Current Race / Ethnicity Breakdown
Population Trends

Quality of Life

Overall Quality Of Life
B+
Good

Above-average quality of iife. The area offers a reasonable cost of living, decent mobility, and a mix of neighborhood amenities.

Quality of Life blends cost of living, nearby amenities, socioeconomic signals, and neighborhood character. City-level scores represent the whole municipality; individual neighborhoods can differ.

Cost of Living

79/100

21% below national average

A+

The Real Cost of Living in Appleton, Wisconsin

TierIndividualFamily (4)
Survival $15k$29k
Comfortable $41k$60k
Luxury $140k+$217k+
Elite (Top 5%) $202k+$313k+
Affordability Ratio

128%

The Hood Index™

A metric tracking the socioeconomic signals of the area.

A-
Hood Index scan area
Premium Lean78%
RisksNeutralGrowth
Premium
40
Positive
39
Poor
17
Negative
6

Groceries

5 within 10 miles

1mi

Gas

20 within 10 miles

0.5mi

Hospital

8 within 20 miles

0.2mi

Airport

ORD — O'Hare International

160.8mi

Post Office

USPS — Appleton, WI

1.5mi

Critical Amenities

Golf9Nearest 2.1 mi
Camping4Nearest 9.6 mi
Marina2Nearest 2.4 mi
Winery0 
Ice Rink0 
Gun Range2Nearest 7.4 mi

Affluence Level

Overall Affluence Grade
C
Average

A middle-class area roughly in line with national averages across income, home values, education, and employment.

Median HHI
$77k+2.6%
3% above US avg
Est. Avg Net Worth
$685k
4% above US avg
College Educated
37.0%
6% above US avg
WFH
11.2%
22% below US avg
Homeownership
66.7%
2% above US avg
Median Home
$212k
25% below US avg

Crime

Overall Crime Grade
A
Very Safe

Lower crime rates than 85% of comparable U.S. locations.

Crime Rate
10.4
Incidents per 1,000 residents
5yr Trend
−39.7%
Overall crime change since 2020

Violent Crime

5yr−44.9%
Homicide
0.00 / 1k Residents100% below state avg
Robbery
0.12 / 1k Residents55% below state avg
Aggravated Assault
1.17 / 1k Residents29% below state avg

Property Crime

5yr−34.6%
Burglary
0.53 / 1k Residents39% below state avg
Larceny-Theft
7.78 / 1k Residents10% above state avg
Motor Vehicle Theft
0.33 / 1k Residents73% below state avg
Source: FBI Crime Data · 2025

Political Climate

Cook PVI: R+8Leans Conservative

District shown is the primary district for this city’s centroid. Cities may span multiple districts.

Presidential Voting Trends for Appleton, Wisconsin
Dem Rep
30%40%50%60%2000200420082012201620202024

Personal Sovereignty

Personal Sovereignty measures your capacity for self-reliance and independence with minimal government friction. Higher scores mean fewer barriers between you and the way you want to live... but it assumes you have the space you need and good neighbors.

Overall Sovereignty Grade
C+
Moderate

Moderate friction. Expect trade-offs in some aspect of personal liberty and independence.

State Policy

Tax Burden
C-
Weak10.9% of income
Property Rights
C-
FairIJ Grade C-
Firearm Rights
B-
GoodFPC Grade B-
Homeschooling
A-
GoodLow regulation

Energy independence: Importer (15% of energy produced in-state)

Personal Liberty

Raw Milk
A-
OpenFarm sales legal
Gambling Laws
D+
RestrictedTribal · Poker · Betting
Marijuana Laws
F
ProhibitedIllegal

Homesteading

Growing Season171 days214 frost-free
Annual Rainfall37.2"
Elevation804 ft

Strategic Assessment

Strategic Assessment grades tactical survivability using Joel Skousen's Strategic Relocation framework. Major population centers, blast zones, natural disasters, and border exposure all drive risk — lower exposure means a more defensible position in a crisis.

Learn more about Strategic Relocation ($)
Overall Strategic Grade
C
Exposed

Meaningful friction. Expect exposure to either population pressure, blast zones, or natural disaster risk. Consider buying a retreat property.

Strategic Pillars

City Proximity
C
Weak170 mi to nearest major city
Pop. Density
D-
Poor2,945/sq mi
Fallout Danger
A-
Good2 within ~30 mi
Natural Disaster
D-
PoorInland Flooding, Cold Wave, Tornado, Hail, Lightning
Border / Coast
A+
Greatborder 215 mi · coast 752 mi
FEMA Expected Loss$59.0M/yrfor the county

Key Distances

Nearest Major CityMilwaukee577k people are 89 mi away
Nearest Major AirportNo hub airport within 50 mi
Distance to State Capital98 miMadison, WI
Nearest Prison17 mi2 within 25 mi

* Values derived from national, state, county, city and local statistics and may differ in a specific area. Last updated: 2026-04-21T10:10:59.000Z

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